Children's Huger Alliance Branding
Children's Huger Alliance Branding
Role
Supporting Designer
Services
Branding, Messaging
The challenge
Children’s Hunger Alliance is committed to fighting childhood hunger, providing meal programs, and supporting children and families in need. The existing brand no longer effectively reflects the organization’s mission or resonates with the people it serves. Instead of inspiring trust, warmth, and community support, the current identity has contributed to confusion, discomfort, and inconsistency across touch points.
the solution
The new identity system helps reflect the organization’s mission and values with clarity and heart. We revised the logo and visual language to feel timeless, welcoming, exciting, and respectful. We employed a consistent, accessible color palette that unifies all communications — allowing for an organized brand system. The new visual language promotes confidence, and pride among both recipients and supporters.
Children's Huger Alliance Branding
Role
Supporting Designer
Services
Branding, Messaging
The challenge
Children’s Hunger Alliance is committed to fighting childhood hunger, providing meal programs, and supporting children and families in need. The existing brand no longer effectively reflects the organization’s mission or resonates with the people it serves. Instead of inspiring trust, warmth, and community support, the current identity has contributed to confusion, discomfort, and inconsistency across touch points.
the solution
The new identity system helps reflect the organization’s mission and values with clarity and heart. We revised the logo and visual language to feel timeless, welcoming, exciting, and respectful. We employed a consistent, accessible color palette that unifies all communications — allowing for an organized brand system. The new visual language promotes confidence, and pride among both recipients and supporters.
Children's Huger Alliance Branding
Project Info
Work completed at FORT — Columbus, OH