Hamilton Parker Digital Design
Hamilton Parker Digital Design
Role
Lead Designer
Services
Digital Design, UX/UI, Strategy, Copywriting
The challenge
Hamilton Parker came to us with a need for a new website. The old website was outdated and acted more like an inspiration hub rather than a fully featured online store. There isn’t a complete e-commerce checkout experience or robust online purchase flow like many modern retailers. This limits Hamilton Parker’s ability to sell products directly online and capture more revenue outside of showroom visits.
the solution
The new e-commerce website helps Hamilton Parker expand sales beyond showroom foot traffic, provide smoother online ordering and checkout flows, enhance product visibility with detailed listings, filters, and pricing, and allow customers to complete more of their journey digitally from discovery to purchase.
Hamilton Parker Digital Design
Role
Lead Designer
Services
Digital Design, UX/UI, Strategy, Copywriting
The challenge
Hamilton Parker came to us with a need for a new website. The old website was outdated and acted more like an inspiration hub rather than a fully featured online store. There isn’t a complete e-commerce checkout experience or robust online purchase flow like many modern retailers. This limits Hamilton Parker’s ability to sell products directly online and capture more revenue outside of showroom visits.
the solution
The new e-commerce website helps Hamilton Parker expand sales beyond showroom foot traffic, provide smoother online ordering and checkout flows, enhance product visibility with detailed listings, filters, and pricing, and allow customers to complete more of their journey digitally from discovery to purchase.
Project Info
Work completed at FORT — Columbus, OH