Pelotonia 2025 Campaign
Pelotonia 2025 Campaign
Role
Supporting Designer
Services
Marketing, Messaging
The challenge
The 2025 Pelotonia campaign, Together as One, challenges the community to unite with renewed purpose in the fight against cancer. In a time when progress depends not only on individual effort but on collective momentum, this campaign emphasizes the power of coming together—riders, volunteers, donors, researchers, patients, and survivors—as a single, determined force.
the solution
To bring Together as One to life, the 2025 Pelotonia campaign aligned design, messaging, and marketing around a single, unifying idea: individual actions gain meaning and power when they are connected. Every creative and strategic decision was made to visually, verbally, and emotionally reinforce unity, momentum, and shared purpose.
Pelotonia 2025 Campaign
Role
Supporting Designer
Services
Marketing, Messaging
The challenge
The 2025 Pelotonia campaign, Together as One, challenges the community to unite with renewed purpose in the fight against cancer. In a time when progress depends not only on individual effort but on collective momentum, this campaign emphasizes the power of coming together—riders, volunteers, donors, researchers, patients, and survivors—as a single, determined force.
the solution
To bring Together as One to life, the 2025 Pelotonia campaign aligned design, messaging, and marketing around a single, unifying idea: individual actions gain meaning and power when they are connected. Every creative and strategic decision was made to visually, verbally, and emotionally reinforce unity, momentum, and shared purpose.
Pelotonia 2025 Campaign
Project Info
Work completed at FORT — Columbus, OH