Swoon
Swoon
Role
Supporting Designer
Services
Branding, Messaging
The challenge
Unlike dating apps that are familiar and widely used, Swoon needed a distinct and compelling brand that immediately communicates its purpose: real-life connection in fun settings. The challenge is to craft a brand that doesn’t feel dated or awkward — but instead feels modern, inclusive, and energizing.
the solution
Swoon isn’t just selling events — it’s trying to reframe how singles meet: from screens into real life. To do that, we created a brand that clearly expresses who they are and why they exist, appeals to broad age segments, stands out from digital dating apps, creates excitement about in-person social experiences, and inspires trust and inclusion.
Swoon
Role
Supporting Designer
Services
Branding, Messaging
The challenge
Unlike dating apps that are familiar and widely used, Swoon needed a distinct and compelling brand that immediately communicates its purpose: real-life connection in fun settings. The challenge is to craft a brand that doesn’t feel dated or awkward — but instead feels modern, inclusive, and energizing.
the solution
Swoon isn’t just selling events — it’s trying to reframe how singles meet: from screens into real life. To do that, we created a brand that clearly expresses who they are and why they exist, appeals to broad age segments, stands out from digital dating apps, creates excitement about in-person social experiences, and inspires trust and inclusion.
Swoon
Project Info
Work completed at FORT — Columbus, OH